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  1. The Impact of Proximity on Consumer Fair Trade Engagement and Purchasing Behavior: The Moderating Role of Empathic Concern and Hypocrisy.Alvina Gillani, Smirti Kutaula, Leonidas C. Leonidou & Paul Christodoulides - 2019 - Journal of Business Ethics 169 (3):557-577.
    The article reports the findings of an empirical study among consumers, regarding the impact of physical, social, and psychological proximity on their engagement to the fair trade idea and purchasing behavior. Based on a random sample of 211 British and 112 Indian consumers and using structural equation modeling, it was found that high levels of physical, social, and psychological proximity leads to high consumer fair trade engagement. Moreover, consumer fair trade engagement was confirmed to have a positive impact on fair (...)
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  • Translating Environmental Ideologies into Action: The Amplifying Role of Commitment to Beliefs.Matthew A. Maxwell-Smith, Paul J. Conway, Joshua D. Wright & James M. Olson - 2018 - Journal of Business Ethics 153 (3):839-858.
    Consumers do not always follow their ideological beliefs about the need to engage in environmentally friendly consumption. We propose that Commitment to Beliefs —the general tendency to follow one’s value-based beliefs—can help identify who is most likely to follow their environmental ideologies. We predicted that CTB would amplify the effect of beliefs prescribing environmental stewardship, or neglect, on corresponding intentions, behavior, and purchasing decisions. In two studies, CTB amplified the positive and negative effects of relevant EF ideologies on EF purchase (...)
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