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  1. Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective.Yuchen Hu, Qingbo Tang, Xuan Wang & Shahid Ali - 2022 - Frontiers in Psychology 13.
    It is now possible to propagate CSR information through social media platforms. Electronic word of mouth directly impacts image and upcoming portfolios of the organization. Customers, employees, and other stakeholders generate revenue for the company. Our goal was to understand why people were sharing and commenting in response to terrible reports about corporate social responsibility on WeChat. A company’s desire to comment on and share CSR news and its perception of its own social and environmental responsibility were all presumed explanatory (...)
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