Increased use of scales in data-driven consumer digital platforms and the management of organisations has led to greater interest in understanding social and psychological measurement expertise and techniques as historically constituted ‘technologies of power’ in the making of what Stark has labelled the ‘scalable subject’. Taking a genealogical approach, and drawing on published and archival data, this article focuses on self-rated health, a scale widely used in population censuses, national health surveys, patient-reported outcome measurement tools, and a variety of digital (...) apps. The article suggests that the first methodological articulation of self-rated health by the investigators of the Cornell Study of Occupational Retirement (1951–58) provides a window into the key epistemic, institutional, and cultural uncertainties about psychological and social measurement, processes of adjustment to ‘old age’, and the capacity of individuals to value their own health. I propose that these uncertainties have become incorporated into extant and operational measurements of health. (shrink)

This introduction to the following five articles discusses concepts, practices and debates before and after the adoption of the term “questionnaire” in the late nineteenth century. Information gathering by way of itemized questions was established in the early modern period (c. 1500–1700). Developments associated with questionnaires in the modern period (such as mass standardized items) began in the late 1800s; but there was significant scrutiny of the questionnaire itself in the decades between the two World Wars.

Generally, public opinion is measured via polls or survey instruments, with a majority of responses in a particular direction taken to indicate the presence of a given ‘public opinion’. However, discursive psychological and related scholarship has shown that the ontological status of both individual opinion and public opinion is highly suspect. In the first part of this article I draw on this body of work to demonstrate that there is currently no meaningful theoretical foundation for the construct of public opinion (...) as it is typically measured in surveys, polls, or focus groups. I then argue that there is a particular sense in which the construct of public opinion does make sense. In deliberative democratic forums participants engage in dialogue with the aim of coming to collective positions on particular issues. Here I draw on examples of deliberative democratic forums conducted on the social and ethical implications of science and technology. Conversation between participants in deliberative democratic forums is ideally characterized by individuals becoming informed about the issues being discussed, respectful interactions between participants, individuals being open to changing their positions, and a convergence towards collective positions in the interest of formulating civic solutions. The end-product of deliberation on a given issue might thus be termed a deliberative public opinion. ‘Deliberative public opinion’ is neither a cognitive nor an aggregate construct, but rather a socio-historical product. Criteria for its legitimacy rely on the inclusiveness of diversity of perspectives and the degree to which collective positions are defensible to a larger society. (shrink)

In interwar Vienna, Paul F. Lazarsfeld and his colleagues developed an approach to survey research that used the questionnaire and the direct, face-to-face interview to gather data about subjective experience for aggregative analysis. For these young researchers, the questionnaire-based interview emerged from a contradictory set of Central European intellectual traditions and political concerns. Enthusiasm on the political left for quantification and the gathering of social data encouraged survey research; yet, local political allies and intellectual mentors also opposed the study of (...) individual attitudes and the quantitative aggregation of such material. Academic psychology legitimized the use of “introspection” and facilitated the extension of this method to populations of untrained subjects. The methodological concept of the “model” helped overcome the Verstehen/Erklären dichotomy within debates over the proper methods of the human and social sciences. This article examines methodological and philosophical statements, study designs, and questionnaires to explain how the interview gained particular importance within this setting. (shrink)