The application and practice of virtue ethics raises an important question: How do we become virtuous? The pessimistic mainstream view is that virtue can only be cultivated in children who still have malleable characters and virtuous predispositions. This paper argues that even adults can cultivate virtues. We can cultivate virtues by using the empirically tested techniques of cognitive behavioural therapy (CBT) – if they work in the treatment of difficult problems like depression or phobias, then they should also work to (...) ameliorate our character. This paper develops an account of cognitive behavioural virtue. To this purpose, it first introduces CBT’s theoretical framework, second it shows how this framework naturally integrates with Aristotelian rather than Stoic virtue theory, third it proposes how CBT’s techniques can be applied in the cultivation of virtue. Finally, it examines some of the proposal’s theoretical consequences and shows its advantages over competing accounts, notably Stichter’s account of virtue cultivation as skill acquisition. (shrink)