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  1. Why Do We “Like” on WeChat Moments: The Effects of Personality Traits and Content Characteristics.Chun Zheng, Xingyu Song, Jieyun Li, Yijiang Chen, Tingyue Dong & Sha Yang - 2022 - Frontiers in Psychology 13.
    To probe the motivational roles of hedonic gratification and social gratification in giving “Like” feedback on social media, we developed a set of novel pictures to simulate WeChat Moments. We subsequently examined how the personality trait of extraversion and stimulus content characteristics influenced “Liking” behavior. A 2 × 3 × 2 -mixed experimental design was applied to data obtained from 56 WeChat Moments users. These participants included 28 individuals with the highest extraversion scale scores, and 28 individuals with the lowest (...)
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