This article offers a Nietzschean theory of digital will to power to conceptualize the temporality of social media feeds run by algorithms. Stylistic and methodological temporalities of Nietzsche are discussed as well as their influence in subsequent social theory of political technologies. The paradox of heavy investment in both subjective expression and nonhuman temporalization in social media milieus is addressed with the concept of an event-without-witness drawn from Nietzsche’s account of himself as the solitary thinker of catastrophe of nihilism and (...) psychoanalytical and deconstructive literatures on the catastrophes of the 20th century. Nietzsche’s fundamental resistance to and fascination with the philosophical and cultural modes of mummyfication, i.e. eternalization as an expression of the will to power is used to think the will to power in the creative algorithmic temporalization of social interactions through the selection, distribution and serialization of data for social media feeds. (shrink)

In Nietzsche and Sociology: Prophet of Affirmation, Anas Karzai attempts to revive and defend the thesis that there is a crucial yet neglected connection between Nietzsche and sociology. In particular, Karzai’s book discusses the relevance of Nietzsche’s critical reflections on society and culture to modern sociological theory, which descends from Kant and Comte through Marx and Engels to Durkheim and Weber. The book has a critical agenda as well. By making use of Nietzsche’s insights into society, culture, and politics, Karzai (...) hopes to expose how modern sociological theory retains many of the assumptions and approaches that gained a foothold during the reign of orthodox positivism of the 19th century, which reflect traditional sociology’s stubborn preoccupation with the issues of social order and moral integration. -/- . (shrink)