Abstract

Customer Relationship Management has become one of the most valuable tools in business, with the help of predictive analyzes organizations can identify their customer’s needs and improve business results. This research focuses on using of predictive analytics in Salesforce, the prominent CRM system that helps to gain insights from large volumes of data with the help of deep learning approaches. Using current advanced models like Recurrent Neural Networks and the transformer connections, companies can gain deep insights into such patterns and trends as customer buying behavior, sales anticipation, and customer lifetime value. It is not only effective in improving decision making but also useful in the customization of the marketing strategy involving the delivery of messages that the customer might be interested. Integrating deep learning into Salesforce’s analytics is a revolution in the CRM system function. Former approaches in data analysis could not deal with unstructured data or analyses customer paths, as mentioned before. However, thanks to deep learning, large-scale customer data and aspects of previously hidden patterns have become changer for business interpretation. This research demonstrates the potential of using deep learning for predictive analytics to inform customer-oriented initiatives and increase the proportion of customers amongst leads and stability of client base. Thus, by focusing on Salesforce as an example, this study gives a clear vision of how artificial intelligence revolutionizes the approach to CRM, serves as the reference point for data-driven businesses in the digital environment.