In this paper, we reflect on the concept of nature that is presupposed in biomimetic approaches to technology and innovation. Because current practices of biomimicry presuppose a technological model of nature, it is questionable whether its claim of being a more ecosystem friendly approach to technology and innovation is justified. In order to maintain the potentiality of biomimicry as ecological innovation, we explore an alternative to this technological model of nature. To this end, we reflect on the materiality of natural systems and explore a natural model of nature, which is found in the responsive conativity of matter. This natural model of nature enables us to conceptualize biomimicry as conative responsiveness to the conativity of the biosphere.