Abstract

In a society that is constantly changing and transforming, in which new aspects of reality always tend to replace older forms, traditional communities are beginning to lose both their place and the role they have played in history for a long time. Traditional Romanian values acknowledgement and promotion through modern means of mass communication, present and used on a global scale in the modern world, must become both a necessity and priority in order to confirm and preserve the identity, form new generations and reintegrate our national culture into the great universal culture, to which it has always belonged to. In today’s global society we can speak of an increasing dependence of people on media systems. There is an interdependent relationship created between people and the media system as a whole or with certain parts of media. This relationship does not bear only one significance, but it also concerns the way in which media system depends more and more on the resources controlled by others. Without being the only modern means used to achieve certain goals, media facilitates their understanding, orientation and fulfilment. The consumption of a media product depends both on the context in which it is broadcast and on the product itself. The study of media in Romania must start from the Romanian realities, a country which has undergone from totalitarianism to democracy. This has also been reflected and illustrated by the way in which the Romanian media are perceived both locally and in Europe. Radio and television continue to play an important role in this process, along with other modern means of mass communication. The analysis of the Romanian audio-visual media contributes to outline an overview on the impact that media have on the society which we live in.