Abstract

The knowledge society has become a digital society, due to the logic that supports the social system that prevails from the perspective of knowledge. If the first is characterized by the exponential growth of knowledge, the second is characterized byattempts to annihilate communicative reason mediated by the control of the emotions of the digital citizen. It is argued that through the digital society, human interaction has been transformed into a massive accumulation of data, so its interaction tends to annul the argumentation, since it is replaced by algorithmic calculation (HAN, 2022): communicative reason dissolves in big data, with the consequences of losses of the social name and the empire of digital rationality, all mediated by the emotionality of the action.