Niels Jørgen Cappelørn, Alastair Hannay, Bruce H Kirmmse, David D Possen, Joel D S Rasmussen, and Vanessa Rumble working with the Princeton University Press and the Søren Kierkegaard Research Center at the University of Copenhagen have produced this huge work with facsimiles etc. The review comments on Kierkegaard's shrewd observations which are applicable today in the New Media World of information skews in a COVID 19 world. Further; Kierkegaard's attack against mediocrity is commented on. This review finds Kierkegaard on St Augustine of Hippo as immature. It is another thing that Kierkegaard's observations and this reviewer's extrapolations from them are not yet part of the New Media Studies's mostly platitude-filled webinars. How long will we go on about Marshall McLuhan? At least let us now learn from that most sharp of ironists: that the Press will be the Press and its mostly about optics. One wonders still how, Kierkegaard misread so much Augustine? Well, no man is an island and Kierkegaard tried to be an anonymous Christian. An impossibility.