Abstract
After a critique of the conservative and speculative approaches dominating the field of the protection and promotion of cultural heritage, the paper introduces a sociological perspective that considers cultural heritage an essential factor of identification and belonging, as well as a mean for the reproduction of life forms. The heritage of the past, in fact, is a living body contributing to the symbolic transmis-sion of the aesthetic, ethical and cognitive values of communities. Rather than the protection of guardians and the exploitation of traders, this heritage needs the ac-tive participation of citizens to its regeneration. The paper then argues for a “secularization” of the cultural heritage, shielding it from the separetedness of musealization and returning the religious sense of bond to its sacredness. The sociological perspective has the task of revealing that awareness and proposing strategies for the construction of integrated networks of rational practices.