Abstract
With the surge of the COVID-19 pandemic, online sellers faced challenges in managing their online business
daily. Aside from it, their work-life balance has been negatively affected as well, considering that they work from
home and are responsible for household responsibilities. Thus, this study is conducted during the pandemic and
gathered data using a semi-structured interview through Messenger call. It is conducted to explore the lived
experiences of online sellers and how they managed their online business and personal life. It also determines the
specific challenges they’ve encountered and how they coped with them. Lastly, this study aims to map out how
these experiences will benefit online sellers and consumers and explain that online selling can be both sustainable
and convenient in terms of earning a good living and meeting their daily needs. Moreover, three major
conclusions emerged from this study’s findings: (1) online sellers faced psychological and physical difficulties
in managing their online business during the pandemic, (2) online sellers discovered ways on how to cope with
the struggles they are facing, and (3) online sellers reflected on their experience to be more effective in the online
selling industry.