Abstract
This paper develops and defends a new argument against physicalist views of consciousness: the inconceivability argument. The argument has two main premises. First, it is not (ideally, positively) conceivable that phenomenal truths are grounded in physical truths. (For example, one cannot positively conceive of a situation in which someone has a vivid experience of pink wholly in virtue of the movements of colorless, insentient atoms.) Second, (ideal, positive) inconceivability is a guide to falsity. I attempt to show that the inconceivability argument enjoys a significant advantage over the more familiar conceivability argument. One can reasonably endorse the inconceivability argument without endorsing the conceivability argument, but one cannot reasonably endorse the conceivability argument without also endorsing the inconceivability argument.