Abstract

The overuse of social media, including the growing mistrust of mainstream news outlets has impacted the increasing influence of online disinformation. Social media has been a powerful tool in Philippine elections because of social media algorithms used by political parties to deploy fake news and damage their rivals. Political fake news on social media began last 2016 and became rampant in the 2022 presidential election when the candidates for the presidency were all victims of trolling. Mainstream media debunked fake news but because of political partisanship, the effort has been useless due to different political beliefs and parties. The methodology involves content analysis to systematically examine social media posts related to political disinformation during the 2022 presidential election specifically focused on identifying two reactions, the emotion-driven and reason-based comments. Most of the comments were emotional and contained sarcasm, threats, slander, and mockery. People’s logical thought processes are influenced by their emotions. Users are frequently looking for information to confirm their existing views and reject or ignore information that contradicts them or is biased in favor of one political party over another. Educating the critical analysis key to both students and social media users is one of the advocacies to avoid spreading fake news in the next generations. In conclusion, emotional responses, such as anger and sarcasm, dominated the discourse, overshadowing reasoned discussions. Media mistrust and political partisanship shaped users’ reactions, leading to reject the fact-checked information especially when it conflicted with their political beliefs.