Abstract

Individualist subjectivism is a position in metaethics which states that moral claims are descriptions of attitudes, e.g. 'murder is wrong' means 'I disapprove of murder'. In this short article I present a novel argument against it by appealing to the conversion between first-person and third-person claims. I argue that individualist subjectivism, and more broadly, any propositions which refer to the self without a word like 'I' or me', fail to account for the fact that person with the name X saying 'I' could be rephrased as anybody saying 'X', a process I call 'personalisation'.