On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging”

International Journal of Health Policy and Management 3 (7):409-411 (2014)
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In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

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Emma Tieffenbach
Università della Svizzera Italiana


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