Abstract
What is professional integrity and what makes it so important? Policies are designed to promote it and decisions are justified in its name. This paper identifies two competing conceptions of professional integrity and argues that, on their own, both are deficient. In
response, this paper develops a third, interpretive view, in which professional integrity is
conceived as the virtue of being good on the word of the practice. Professions ask for the public’s trust and in doing so, generate a set of legitimate expectations. Judgments of professional integrity are informed by an interpretation of practice that is sensitive to this
normative situation.