Abstract

This essay aims to appreciate the influence of the use of aesthetics on the process of confectioning the ἦθος (éthos: “character”) in the civilizations of the Ancient Mediterranean. An anthropological approach of the premeditated use of different types of arts or techniques, aiming to provide to the individual an ideal image to be emulated allows the keys to the analytical comprehension of how those societies discovered that the several faculties of the human condition interact with its sensitivity. Printing symbols of the ψυχή (psyché) on the image technically elaborated – the so-called technical virtuosity, being plastically or virtually, as happens in the poets’ action – consists in a normative use of these arts, with the pedagogical intention that virtuous examples can be assimilated by the process of μίμησις (mímesis: “emulation”). The formative potential of these arts is felt indefinitely in time, provoking the same process in individuals which are inside cultural and temporal contexts entirely different from those who conceived them.