Abstract

The purpose of this study is to highlight the underlying themes or motifs that recur in Russian war propaganda in the context of the war in Ukraine. Using the method of thematic analysis, I analyzed the messages about the war in Ukraine that Russian opinion leaders and media institutions disseminated through the lens of the "principles of war propaganda" presented and illustrated by Arthur Ponsonby and Anne Morelli. Due to the language barrier and restrictions on access to Russian news sources, we limited our analysis to articles published on the TASS news agency website and Twitter posts, which reproduce and comment on the interventions of Vladimir Solovyov, considered by the United States State Department as "the Kremlin's most energetic propagandist." In total, I analyzed 58 articles from the website of the TASS news agency and 40 Twitter posts with excerpts from the show "Evening with Vladimir Solovyov" on the Russia-1 TV channel. The analysis highlights that the "principles" defined by Arthur Ponsonby and Anne Morelli govern Russian war propaganda, at least in part. Our analysis does not exclude the possibility that Russian propagandists may have used other leitmotifs or public communication themes. Their identification and presentation could be the subject of further research.