Abstract
Interest in business management thinking and innovation has continued to grow
during recent decades. The Scottish Government identifies that a large proportion
of new and start up businesses fail within the first 2 years. Consequently, there are
many areas for the start-up entrepreneur to get information and help, nonetheless
the trend remains. This study offers an alternative method for deciding on intrinsic
success factors by outlining the relationship between business start-ups, creativity,
and innovation.
The focus was on creativity, as an entrepreneurial characteristic, links or effects the
start-up capability of the entrepreneur. The study used a qualitative method to
interpret this complexity and this became more apparent as the study progresses
since innovation and innovation which supports a business start-up assume holistic,
flux-like and complex concepts. Four main themes emerged from the thematic data
analysis; Leadership; Ability to Change; Creativeness and Collaboration. Findings
from the study indicate that business management thinking and innovation
underpinned by perspective themes, help the entrepreneur see and appreciate the
complex multi-faceted interactions of innovation, perhaps better than an average
person. However, actual definition of the precise mechanisms needed to support
business start-ups drawn from creativity were difficult to establish.
In conclusion, the study has to say that while elements of creativity were present
with each of the entrepreneur and were clearly significant to the success of the start
up, it would seem very difficult to actually identify if there is such a thing as a
guaranteed creativity template for success