Abstract
In this paper, a phenomenological perspective on capitalism is given: it is considered as the economic expression of onto-theology. Capitalism is based on egotism, whose principles are private ownership (correlative of intentionality) and free market (correlative of liberty). The current crisis is the symptom of a disease, that is a lack of ethics, an indiscriminate pursuit of egotism. A moral revolution is here proposed as a remedy. The aim is not to destroy capitalism, but to save it with the introduction of an ethical attitude, based on original responsibility and uniqueness (Levinas), as well as on bi-directional respect (Ricoeur).