Abstract

Feminist reflections have led to a rethinking of many aspects of our contemporary world, such as the concept of masculinity and its power relations. In Western civilisation, in fact, man is the archetype, thus making his supremacy part of the natural order of things. This very naturalness, discursively produced and performed, is what has made man invisible and universal, hence without the need to think-and think oneself-in terms of gender. As a result, man has convinced himself that he is not influenced by his own masculinity and can speak for all mankind, becoming the logos through which he declines the rest, prescribing 'consonant' ways of being a man or a woman. Historically, then, different power relations have developed, generating violent forms of communication that, on a daily basis, reiterate a hegemonic and sexist social model. This has led to the production of certain stereotypical attributes that have subsequently flowed into different social dynamics, establishing different roles and work possibilities that have welded structural problems: such as, for example, the 'glass ceiling'. The aim of this analysis, therefore, will be to reason about the concept of masculinity and the consequent hegemonic-linguistic structures, wondering how such reflections can be translated back into the corporate sphere. This is with the aim of producing anti-discriminatory and equal systems that improve workers' conditions, as well as their general outlook on gender issues. The methodology adopted will see the use of philosophical-pragmatic theoretical reflection, in particular around the theory of linguistic performativity, fused with empirical data collection in the corporate sphere as a result of questionnaires, contextual analyses and training courses carried out at an Italian corporation.