Maslow’s Hierarchy and the Rise of the Utilitarian Consumer


It is the focus of this paper to tackle the topic of how consumers affect their surrounding environment and, more specifically, how they can affect animal welfare. Through comparisons with the Darwinist survivalist consumption habits and Maslow´s hierarchy, our modern society´s needs and habits are evaluated. Finally a Utilitarian approach, with the goal of the rise of the conscious consumer, is suggested for our so-called advanced societies.

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Ghazal Hakemi
Cranfield University (PhD)


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