Abstract

One of the best ways to pursue and go beyond the programme of Writing Culture (Clifford and Marcus 1986), I suggest, takes as its point of departure the cognitive anthropology of anthropology. Situating Writing Culture with regard to this field of research can contribute to its further development. It is, after all, sensible to start the anthropological study of anthropology with an analysis of its own cultural productions: ethnographic texts. The analyst can then identify the relevant properties of such cultural products and track down their causes. These causes include especially the cognitive processes of working ethnographers. Starting with textual analysis, I will argue that some of the rhetorical conventions that are viewed critically by contributors to Writing Culture, rather than being misleading, actually serve to inform the reader about the cognitive genesis of the ethnography. The information conveyed when complying with these conventions enables readers to evaluate the reliability of ethnographic accounts and anthropological analyses. Following the textual analysis, I specify some of the cognitive processes at work in the production of ethnographies. These include, for example, a reflexive and critical cognition that is distributed among the community of anthropologists and also 'mind-reading' – a cognitive process, much studied by cognitive psychologists, that enables ethnographers to make sense of the behaviour of indigenous people by attributing mental states to them (beliefs, intentions, desires, feelings).