Abstract

"The Neo-Five Virtues Path: Humanistic Evolution of Chinese Enterprises" delves into the creative transformation of traditional Chinese wisdom in modern society. Mr. He Liqun proposes the "Yiti-Wuchang-Wuyong" theoretical framework (abbr. YT-WC-WY; One Unity with Five Cardinal Norms and Five Practical Manifestations), centered on Confucian principles of Virtue (De), Righteousness (Yi), Propriety (Li), Wisdom (Zhi), and Frugality (Jian), manifested through Love (Ai), Trust (Xin), Respect (Jing), Learning (Xue), and Conservation (Sheng). This constructs a synergistic development framework spanning corporate governance, technological ethics, and ecological civilization. Through vivid case studies of enterprises like Gree, BYD, Huawei, and Haier, the book deciphers the unique code of China’s modernization path—from CATL’s green battery revolution to Hongxing Erke’s goodwill economy, from Haier’s "Every Employee as an Entrepreneur" model to Ant Forest’s inclusive design. It demonstrates how traditional wisdom empowers technological innovation, reshapes business ethics, and drives sustainable development. The work further explores cutting-edge issues such as metaverse governance and AI ethics, proposing "Digital Five Constants" solutions to anchor human values amid technological upheavals. More than a corporate management guide, this book embodies a profound dialogue between Chinese civilization and the digital age, offering Eastern wisdom for global sustainable development.