On some aspects of the growing popularity of conspiracy theories

Entrepreneurship and Sustainability Issues 11 (3):25-36 (2024)
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Abstract

This study aims to investigate some aspects that contribute to the growing popularity of conspiracy theories in the 21st century. They have gained so much popularity among the public in recent years that an age of conspiracies. Conspiracy theories are increasingly responding to several socially significant events occurring around us, coming up with an alternative explanation, especially for those political, social, tragic, or other events that concern a more significant number of people. Thanks to the rapid expansion of access to the Internet and rapid development in information and communication technologies, systems, and means, conspiracy theories are significantly penetrating the mass media and especially the sphere of new media. Currently, social networks are the medium with the most incredible spread of various conspiracy theories. It is one of the primary reasons why conspiracy theories have become the subject of our scientific interest. Using relevant methods of qualitative theoretical scientific research, in this work, we present our research findings and a view on some selected aspects contributing to the growing popularity of conspiracy theories to readers from the professional and lay public.

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