Abstract

Social media has transformedevery communication and posting modality into sharing and expression of opinions. Everyday, an enormous amount of data shared on Twitter, Facebook, Reddit, and Instagram portrays varied emotions that range between positive endorsements and negative criticisms. This is the very aspect of sentiments that make up the core basis through which marketing strategies are developed, along with improvement of customer services and the promotion of brand loyalty for businesses and organizations. Traditional approaches to sentiment analysis will struggle with dynamic and voluminous data from social media, which makes it require very high tools that would be able to analyze them in real-time