Abstract

Location analytics is key to get into the current market. It deals with movements data of customer which tells about the customer’s lifestyle, their behavior through understanding the visiting pattern. A geo-fence is a virtual boundary for a real-world geographic area. A geo-fence can be generated as per user’s need by considering different radius, or a geo-fence can be a predefined set of boundaries. Geo-fencing is use of geo-fence. Geo fencing is a feature that uses the global positioning system (GPS) to define geographical boundaries. It has widely increasing scope. Very few applications are dealing with geo-notifications that are intended to inform the mobile/stationary user proactively about location specific information. The technology behind proactive location-based services is called Geo-fencing.