Abstract

Generative AI, a subset of artificial intelligence that focuses on creating content such as text, images, audio, and 3D models, is revolutionizing the gaming industry and virtual worlds. This paper explores the role of generative AI in enhancing player experiences, automating content creation, and developing more immersive and responsive virtual environments. It analyzes current research, practical applications, and future directions, with a focus on ethical implications, technical methodologies, and human-AI interaction in game design.