Abstract

This study focuses on the Hungarian impact of the 2017 “Me Too” movement, offering an analysis of some relevant online texts and of their comments. The theoretical framework is provided by the anthropological linguistic approach (Balázs 2009), linguistic world view research (Kövecses 2017, Banczerowski 2008, 2012, Magyari 2015), and discourse analysis (Berger 1998, Nemesi 2016). The research method is based on participant observation and on text analysis, which also offers the possibility of content analysis, if the researcher applies a corpus-centred perspective (Balaskó 2005). The research questions point in two directions. The linguistic approach deals with the question of how the “Me Too” movement is discussed. How do the victim and the offender appear in online media, and how is their image represented by commenting readers? According to our hypothesis, information is not always controlled in online space, and opinion formation becomes almost even more important than the fact itself. Hence, the knowledge fixed within language and language use changes as well. Our research attaches great importance to the reconstruction of linguistic images, leading to the exploration of underlying values systems, also pointing out cultural phenomena such as the dichotomy between silence and speaking out, conceptualized as social phenomena in an anthropological and ethnographic framework. At the same time, from the perspective of argumentation and rhetoric, we are interested in the emerging positions and in the typical arguments supporting these, in their conflict, and in the most frequently occurring means of persuasion. We also presuppose that the positions and modes of reasoning are clearer and relatively restrained in the online press, while the discourse of the comments is more emotionally charged.