Abstract

A wide variety of two-wheelers of all category light- weighted, medium – weighted and heavy weighted vehicles have been introduced in the market. The objective of the study is to know the preference and satisfaction of women consumers over two-wheelers and the various aspects, which determines the purchase or buying behavior and to know the expectations of women consumers over two-wheelers. The sample size of the study was conducted in Tiruchirappalli city with 75 respondents through Non-Probability Random Sampling Method. The tools and techniques used were simple percentage, chi-square and ANOVA.