Social Prediction and the "Allegiance Bias"

Social Cognition 20 (1):58-86 (2002)
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Abstract

Two studies examined the allegiance bias – the rendering of biased predictions by individuals who are psychologically invested in a desired outcome. In Study 1, fans of either Notre Dame or University of Miami college football read information about an upcoming game between the two teams and then explained a hypothetical victory either by Notre Dame or Miami. Although explaining a hypothetical victory biased the judgments of controls (i.e., fans of neither team) in the direction of the team explained, the judgments of Notre Dame and Miami fans favored their team in every explanation condition. In addition, fans exhibited biased recall for facts favoring their own teams and this biased recall predicted fans’ judgments regarding the upcoming game. Study 2 attempted to specify a debiasing technique that might attenuate the allegiance bias. Indiana University basketball fans described what they thought might happen in an upcoming game between Indiana and the University of Michigan while anticipating having a discussion about the game (i.e., predecisional accountability) with either an Indiana fan, a Michigan fan, or a fan of unknown allegiance. As predicted, anticipating a discussion with a fan of unknown allegiance engendered game predictions that were the least biased in favor of an Indiana victory. Implications for social explanation and prediction research are discussed.

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Keith Markman
Ohio University

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