Abstract

Tarlac State University (TSU) is a multi-ethnic and multicultural institution with a student population that is predominated by the Kapampangan, Ilocano, and Tagalog ethnolinguistic groups. Using a modified Katz and Braly trait checklist, a comparative study was able to: 1) profile the stereotypes of these three ethnolinguistic groups, 2) determine their uniformity indices, 3) determine their positivity/negativity indices, 4) compare and contrast their profiled stereotypes, 5) compare and contrast their uniformity indices, and 6) compare and contrast their positivity/negativity indices. This paper was able to establish that (1) the salient traits of the Kapampangan ethnic stereotype are mayabang, masarap magluto, and galante/magastos; those of the Ilocano ethnic stereotype are kuripot, baduy, and madiskarte; and those of the Tagalog ethnic stereotype are maka-Diyos, maganda/guwapo, (2) the Ilocano and the Tagalog ethnic stereotypes shared the most number of traits, while the Kapampangan and Ilocano ethnic stereotypes shared the least number of traits, (3) the Ilocano ethnic stereotype is the sharpest, while the Tagalog ethnic stereotype is the blurriest, and (4) the Tagalog ethnic stereotype is the most positive, while the Kapampangan ethnic stereotype is the most negative. Understanding the dynamics among these ethnolinguistic groups would hopefully lead towards building a more cohesive student body in TSU, or citizens of Tarlac City, or inhabitants of Tarlac Province. This paper is also important in providing a model study that can be replicated in other multicultural institutions and locations in the country.