Abstract
The cover letter is not the main text destined to be evaluated or published. The content of the cover letter is already overlapped and redundant with the article's abstract. Cover letters look like the ‘misleading’ commercial ads; as good or as bad as they might be, they do not change the inherent value of the advertised product. The significance of a manuscript should be manifest in the 200–300 words of its abstract and alongside the manuscript as a whole. The aim of cover letter to impress editors, recruiters or hiring managers, would give only a false and ephemeral impression because the veritable, lasting, impression is that ulterior impression related to the innate value of the candidate (or the manuscript), not from a cover letter that ends in the trash.