Cultural replication and microbial evolution

In Gergely Csibra (ed.), Naturalistic Approaches to Culture. Akademiai (2014)
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The aim of this paper is to argue that cultural evolution is in many ways much more similar to microbial than to macrobial biological evolution. As a result, we are better off using microbial evolution as the model of cultural evolution. And this shift from macrobial to microbial entails adjusting the theoretical models we can use for explaining cultural evolution.
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