Unconscious goals: Specific or unspecific? The potential harm of the goal/gene analogy

Behavioral and Brain Sciences 37 (2):152-153 (2014)
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Abstract
Huang and Bargh’s definition of goals is ambiguous between ‘specific goals’ – the end-state of a token action I am about to perform – and ‘unspecific goals’ – the end-state of an action-type (without specifying how this would be achieved). The analogy with selfish genes pushes the authors towards the former interpretation, but the latter would provide a more robust theoretical framework.
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