MARKET RESEARCH: SWECO FINLAND’S POTENTIAL ENTRY IN VIETNAM IN INFRASTRUCTURE CONSULTING BUSINESS

Dissertation, Satakunta University of Applied Sciences (2019)
Download Edit this record How to cite View on PhilPapers
Abstract
The research resulted in a comprehensive overview of the Vietnamese public infrastructure market. Primary data confirmed most of the secondary data collected while adding more supporting details, with no perceivable contradiction among data sources. Macro-economically, Vietnam emerged as a high-potential market due to the rapid economic growth, the massive infrastructure demand driven by urbanization and industrialization, and the Government’s recent efforts. However, there were market uncertainties that required careful consideration, with regulatory inefficiency and corruption being the most prominent ones. Culturally, Vietnam and Finland exhibited distinct differences. The thesis concluded that Vietnam was a market of high potentiality and medium risk. The author’s recommendations for market entry included a careful approach to mitigate risks concerning regulations, and the addition of a translator when negotiating to reduce the risk of cultural misunderstanding.
Categories
No categories specified
(categorize this paper)
PhilPapers/Archive ID
NGUMRS
Upload history
Archival date: 2020-10-09
View other versions
Added to PP
2020-10-09

Downloads
327 (#24,854)

6 months
126 (#4,733)

Historical graph of downloads since first upload
This graph includes both downloads from PhilArchive and clicks on external links on PhilPapers.
How can I increase my downloads?