Serendipity: the myth of delayed lightning strikes


The serendipity-based creativity process in their conceptual development papers has been particularly appealing for me due to its power to harness unexpectedly useful information as a strategic advantage in business operations, technological innovations, and scientific discoveries. Their metaphor for the serendipity process resembles the radar technology for detecting fast-flying objects. Nonetheless, others refer to it as "lightning strikes". So I call it a serendipity strike.

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Minh-Hoang Nguyen
Phenikaa University


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