Abstract

Many human decisions and behaviors in daily life entail a cost-benefit analysis. From selecting what to eat for dinner to determining the career to pursue, we more or less assess the cost and benefit of each choice. Given the frequent occurrences of cost-benefit thinking in our minds, some intriguing questions arise: how do the cost-benefit thinking processes emerge? How does the brain function to generate such thoughts? Although these inquiries have yet to be thoroughly answered, scientists are adding new clues to our knowledge, such as the neural representation of our subjective cost-benefit judgments.