Value co-creation in virtual tourism: a new perspective

Sm3D Portal (2024)
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Abstract

Recently, a group of researchers from Pontificia Universidad Javeriana-Cali, Colombia—Diana Escandon-Barbosa, Jairo Salas-Paramo, and Luis Fernando Caicedo—published a significant study on virtual tourism technology in Current Psychology. Their work examines the relationship between social factors, mindfulness, technology, and value co-creation within the virtual tourism industry.

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