Abstract

Responding to the power of algorithms to operate within our daily lives, this article proposes to think of our contemporary moment as that of a society of preemption. Preemption defines the action of taking away something before an opportunity emerges or is actualized. By coupling anticipatory algorithms and preemptive technologies—like the premeditation of future events prior to their occurrence, as exemplified in popular culture by Minority Report (Massumi, Hansen)—state apparatuses force upon their subjects a modality of control that forestalls behaviors according to a massive system of data-mining and digital profiling. In this society of preemption, data are not simply voluntary exteriorized onto technical supplements (Stiegler); they are extracted from individuals by devices that preempt events and program behavior. Such a society calls for a noopolitics of the milieu, a politics that focuses on the relation between psychic and collective individuals. Whereas noopolitics has mainly been understood as a pejorative term for the hegemonic operations of power on knowledge production (Lazzarato, Terranova, Hauptmann), this article proposes a more nuanced definition of noopolitics, reconceptualized from a power that controls to a power that operates on people’s memory, behaviors, and desire. Such a noopolitics takes place in a milieu (Canguilhem, Simondon) whose relational ontology and technicity now crucially address today’s society of preemption.