Abstract

The present work has a central question: how a certain media distinguishes itself from the other communicational and linguistic apparatuses of the world. And with that, he turns on the big question of what each media practice would be. The hypothesis defended here is that each type of media, in its definition, is a language and not an apparatus. Using the concepts of Ludwig Wittgenstein, Jacques Derrida, Jean-François Lyotard and John R. Searle, the concepts of parergon and ergon are discussed. Thus, there is the consideration that if the study of the parergon is a logical study, close to the philosophical debates of the Analytical Philosophy and of authors of Continental Philosophy that quoted Wittgenstein, the study of ergon is a pragmatic study, focused on the speech acts. Logic and Pragmatics do not enter here as competitors, but rather as analytical partners in the definition and study of a language. While the first one analyzes the clipping modes, the second analyzes the action made possible by its clipping.