Abstract

Generative AI is rapidly transforming the design industry by enabling the creation of innovative, original, and highly functional designs that would otherwise be difficult or time-consuming to produce. This paper explores the role of generative AI in revolutionizing design processes across various industries, including architecture, product design, graphic design, and fashion. The paper examines how AI algorithms, such as Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and evolutionary design algorithms, are facilitating the generation of novel design solutions. Additionally, the paper investigates how these technologies are enhancing the creative process, allowing designers to push boundaries, automate repetitive tasks, and collaborate with AI systems to unlock new possibilities. The ethical implications, such as intellectual property and the potential for job displacement, are also discussed. Finally, the future trajectory of generative AI in design is explored, including its potential to foster human-AI collaboration.