Abstract

Until recently, theorists of creativity have consistently maintained that two necessary conditions must be satisfied in order for us to legitimately ascribe creativity to a given phenomenon: a) that it exhibit novelty, and b) that it possess value. However, researchers investigating malevolent forms of creativity have claimed that the value condition is problematic insofar as we often ascribe creativity to products that are of entirely negative value for us. This has given rise to a number of modified conceptions of the value condition, all of which I argue are inadequate (Sections 1 and 2). To address this issue, I advance a novel conception of creative value (Section 3). My contention is that even though malevolent creative products may be of net-negative value, they are nonetheless endowed with a degree of positive value for the predicating individual – that is, insofar as the salient originality of such products elicits an intrinsically-valuable affect of surprise. In Section 4 I then examine the way in which this affect promotes cultural flourishing and to that extent may be considered instrumentally valuable. The principal conclusion of these observations is that the existence of malevolent creativity does not genuinely controvert the standard view that creative products must possess positive value for the predicating individual.