Abstract

This commentary proposes that the concept of slacktivism be enlarged and refined in light of postdigitalism’s Parity Thesis, which states that digital media should not receive undue privilege relative to non-digital media. The term ‘slacktivism’ makes an implicit comparison of activism in digital and non-digital contexts, demeaning the former as less potent, valuable, and impactful than the latter. As a reconstructed concept, postdigital slacktivism would apply equally in both contexts, and most importantly to poorly reasoned activism. After this reformulation, slacktivism’s vapidity no longer reflects the means of transmitting the activist’s message but conveys that there is a breakdown in the rational or logical relation between the activist’s means and the movement’s end. My argument is that subjecting slacktivism to a postdigital reinterpretation positively enriches the concept, transforming it into a pragmatically useful tool for understanding a wider swath of social and political phenomena.