The Principles of Rational Choice

Abstract

This book aims to address the question of how one ought to choose when one is uncertain about what outcomes will result from one’s choices, but when one can nevertheless assign probabilities to the different possible outcomes. These choices are commonly referred to as choices (or decisions) under risk. To address this question, in this book, I develop and motivate a radically revisionary normative theory of rational choice under risk, namely expected comparative utility (ECU) theory.

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2025-03-17

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