Antinatalism, a relatively recent moral philosophical perspective and ideology that avows “it is better not to
have ever existed,” has spawned a new social movement with an active presence in social media. This study
draws on the discourse historical approach (DHA) to critical discourse analysis for offering a firm
understanding as to how the collective identity of the Facebook antinatalist NSM is formed. The findings from
the analysis of the situated interaction among the NSM’s members demonstrate that collective identity is far
from a knitty-gritty concept, but a dynamic schema that includes a plethora of micro-interactions. Individuals
constantly negotiate its meaning in context, as they seek to streamline the antinatalist system of ideas with
their lifeworld through a web of interlocking schemata, discursive and rhetorical strategies.