On the spectral ideology of cultural globalization as social hauntology

Download Edit this record How to cite View on PhilPapers
Abstract
Globalization allegedly constitutes one of the most used and abused concepts in the contemporary academic and lay lexicons alike. This paper pursues a deconstructive avenue for canvassing the semiotic economy of cultural globalization. The variegated ways whereby ideology has been framed in different semiotic perspectives (Peircean, structuralist, post-structuralist, neo-Marxist) are laid out. By engaging with the post-structuralist semiotic terrain, cultural globalization is identified with a transition from Baudrillard’s Political Economy of Signs towards a spectral ideology where signs give way to traces of différance. Subsequently, the process whereby globalization materializes is conceived as a social hauntology. In this context, global citizens engage in a constant retracing of the meaning of signs of globalization that crystallize as translocally flowing ideoscapes and mediascapes. The propounded thesis is exemplified by recourse to cultural consumption phenomena from the domains of cinematic discourse, computer-gaming, food and social gaming.
Categories
(categorize this paper)
PhilPapers/Archive ID
ROSOTS-7
Upload history
First archival date: 2019-09-19
Latest version: 1 (2019-09-19)
View other versions
Added to PP index
2019-09-19

Total views
170 ( #28,266 of 55,858 )

Recent downloads (6 months)
68 ( #10,108 of 55,858 )

How can I increase my downloads?

Downloads since first upload
This graph includes both downloads from PhilArchive and clicks on external links on PhilPapers.