Abstract

This article outlines the role of globalized mass media in the perception of environmental and social threats and its reciprocal conditionality in the globalized society. It examines the reasons why the global environmental crisis will not lead to a world-wide environmental movement for change of the basic imperatives of the world economicpolitical system. Coherency between globalized mass media and wide-spreading of consumer lifestyle exists despite the fact that it deepens the devastation of environment and social conflicts. Globalized mass media owned by transnational corporations are not only a part of the current global economic-political system, but also the prerequisite of its creation and existence, as well as social contradictions and conflicts.